Originating in the Moroccan Sahara desert, the Berber Basket is handmade of seagrass and wool, and each is a true one-of-a-kind piece of art! Beautifully handcrafted, they catch your eye & speak for themselves. How should the brand identity for social media and website look like if you want to stay away from obvious visual style choices?
The basket's round shape gives a dot meaning and main role in the brand identity. You can see it in patterns and copywriting style turning a phrase into a statement. The colour choice was also easy because the source is a Morrocan culture with its woolen folk craft, spices, and bright architecture.
Tell a story, take an adventure and make the e-commerce experience easy and convenient - these are three main conditions that influenced my design choices for the website.
Inspired by the editorial design of magazines like National Geographic, a simple almost minimalistic structure balances the splash of colour and unusual details like New collection slider and product card. Every product card image has a unique pattern consisting of two accent colours of the basket making every page spec
