The last part of the re-branding process for 24i was defining the tone of voice and strategy for the new 24i website and I headed this project. The latest significant update was 6 years ago and obviously, a lot of things have changed since then. The market is rapidly changing, the company is growing and the main 24i focus is shifting too.
Is 24i tech company? Yes, totally! 24i is challenging new technologies every day - how the world is streaming video and how the world is watching a video. Can we say that 24i is a media company? There is a hint in the question because the official name on the paper is 24i Media. So yes, we are here to embrace binge-watching culture - helping premium media companies to serve their fans when, where, and how they want their content. Moreover, we desire to educate people about not only our products but all knowledge we have accumulated about video streaming so far. What do we expect from media companies: creativity, fun, focusing on community, and engagement.
All signature features of both kinds of companies I would like to use for the website strategy, look and feel. It is important to expand the market and trigger clients to do the same. As tech company innovates beyond new products and new technologies. And as a media company never be afraid to have a little fun! Inspire from the first screens!
What is important for a good 24i's product page? Balance between copy and images is the recipe of success. But also loud typography, crafted illustrations and order on the pages persuade us that it is tool to prevent chaos and it is perfect tool for media business. Win-win! All product’s features are presented in a way that we immediately get the benefits and can explore details by ourselves putting the visitor in active position of explorer and motivating him/her to scroll.
Every customer is unique and every story is special. From thumbnail to the content itself we embrace an individual approach to every customer case theming them differently. We not only tell about how we solved problems for clients but who our customers are, why their streaming service is so special. Bringing the video content and promo materials we make the story complete and embrace the client's success..
Video streaming is a special industry and all illustrations are tailor-made by our designers and me. And we are talking not only about solutions and product pages. Even cities where our offices are were crafted because the devil is in details. And craftsmanship.
