It all started from one changed phrase from Finding Nemo which popped in my head once - Just keep streaming (Just keep swimming)! What could be more engaging for the video streaming community than twisted signature movie phrases, right? But how can I use it and for what? While I was rolling it in my head COVID-19 came and we all stacked in houses stressed and bored in digital space. My colleagues and I desperately needed some fun and our clients, partners and future employees deserved something material from us as a sign of care and attention, not just a virtual hello. And something personal, because behind all great products stand individuals, real people with their different stories to tell. This is how all gift box project started.
Firstly, I asked my colleagues to give me more ideas for phrases which I decided to use on different print materials.
24i has many offices in different countries: The Netherlands, Finland, Spain, Czech Republic, Hong Kong, Great Britain, USA, and others. I decided to ask my colleagues to tell me what is their favorite original movie or TV show and why. We all were glad to have more reasons to talk that time and not only about work.
Personal movie reviews and minimalistic illustrations created a movie guide for the box when you can take inspiration for what to watch instead of endless scrolling your video app. Tiny but colourful it brings some real engagement with the 24i family and reflects what we are doing every day: we are streaming video and we are watching a video.
Postcard, a customized chocolate bar from Tony Chocolonely, special door hanger for your home office, movie guide, branded post-it, and many other small cute things we put in the boxes and sent to our partners and clients to cheer them up. Due to the pandemic, we couldn't talk with them informally on trade shows and have fun together.
And this box became a part of onboarding to greet new people in the company - before there was no welcome kit for employees.
