A changing company, a changing identity.

For 11 years 24i provides video streaming solutions and making its white-label video applications and video CMS platform. Among clients are such famous operators and broadcasters like KPN, T-Mobile, Youfone, Broadway HD, Topic, GameShow, NPO, and others.

24i grew immensely in the last years. Firstly 24i acquired Czech HbbTV app agency Mautilus, then Dutch media technology provider Stream One, and finally itself became a daughter company of Amino Communications. What a huge change! It means more different people, more countries to conquer, and more opportunities! Lately, there was an expansion of the portfolio of products and services. So, there was no better time than now to change the image of the business as well. There was no dedicated brand-designer to make it happen. So in March 2019, my story in 24i started.

My work

This is what I've done during my work in 24i:

  • Changed house style and brand strategy completely: New branding - a new start!
  • Developed creative systems, style guides, and any other processes necessary to execute our brand strategy and deliver consistent brand experiences both online and offline including typography, layout, imagery, and iconography
  • Event campaigns for 24i that raise awareness across multiple touch points in support of a strategy
  • Created highly effective designs for web, email, social media, as well as other brand and marketing initiatives
  • Supported the design development of high-impact presentation materials for external, internal, and partner usage
  • Pushed the visual style of 24i forward and help maintain its consistency by designing and documenting visual systems and style guides
  • Helped to evolve existing digital, B2B, B2C, and B2B2C user experiences

A special highlight is of course creative direction for the new 24i website. I am very proud of what we've achieved with the team!

So much fun!

Of course, your work is not only actual tasks you are doing. It is also your colleagues, your team, events, and parties, And here 24i performs because we embody the Dutch spirit: we work hard, we play even harder! You cant easily find more cheerful and fun people as a 24i family!

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